I usually avoid talking or writing about marketing, because it’s really not my cup of tea. I am neither an expert nor a fan, and all the contradictory information you can find online just confuses me.
But today is an exception proving the rule. By exception I mean, it will most probably never happen again. Unless I suddenly become a bona find online advertisement guru overnight.
Like everyone else, I have a routine starting my day by reading blogs and articles in any way related to web design, usability or SEO. No one can call me picky. This morning, I have come across a well-written, straightforward article: 5 Pop-up Creation Mistakes You Have to Avoid for Better User Experience written by a young blogger, Abrar Mohi Shafee. Great read.
The piece combines two of my favorite topics: blogging and user experience, so I was thrilled even by reading the title. It started off with a table showing how people dislike, or we can call it as it is, loathe pop-ups. Expressing my understanding I nodded along quite frequently. Since it really caught my attention, I kept reading (not scanning this time). I was reading and nodding, nodding and reading, then suddenly….
In the face.
A huge pop-up.
Yep, I’m not kidding. A giant pop-up appeared in the middle of the article about how not to use pop-ups. Talk about hypocrite.
The website lost me right there. I definitely didn’t want to subscribe, not even continue reading. After my indignation settled, I finished the piece and it was a really good one giving tips how to make pop-ups likable. By that time, however, the website broken credibility has become irreparable in my eyes.
The author doesn’t make a statement next to or against pop-ups, merely providing guidelines how to use it without damaging the user experience. The sad part is that I couldn’t get to this point in the article at first, because the enormous pop-up pissed me off. They could have just suspend their pop-up ads for this particular post.
Do you know the hardest truth about pop-up? It converts the highest, and it irritates the highest as well.
– Abrar Mohi Shafee
I cannot argue with that.
Have you ever subscribed through pop-ups? Share your experience below.