User friendly pop-ups. Walk the talk.

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I usually avoid talking or writing about marketing, because it’s really not my cup of tea. I am neither an expert nor a fan, and all the contradictory information you can find online just confuses me.

 

But today is an exception proving the rule. By exception I mean, it will most probably never happen again. Unless I suddenly become a bona find online advertisement guru overnight.

 

Like everyone else, I have a routine starting my day by reading blogs and articles in any way related to web design, usability or SEO. No one can call me picky. This morning, I have come across a well-written, straightforward article: 5 Pop-up Creation Mistakes You Have to Avoid for Better User Experience written by a young blogger, Abrar Mohi Shafee. Great read.

 

The piece combines two of my favorite topics: blogging and user experience, so I was thrilled even by reading the title. It started off with a table showing how people dislike, or we can call it as it is, loathe pop-ups. Expressing my understanding I nodded along quite frequently. Since it really caught my attention, I kept reading (not scanning this time). I was reading and nodding, nodding and reading, then suddenly….

 

BOOM

 

In the face.

 

A huge pop-up.

 

Yep, I’m not kidding. A giant pop-up appeared in the middle of the article about how not to use pop-ups. Talk about hypocrite.

 

The website lost me right there. I definitely didn’t want to subscribe, not even continue reading. After my indignation settled, I finished the piece and it was a really good one giving tips how to make pop-ups likable. By that time, however, the website broken credibility has become irreparable in my eyes.

 

The author doesn’t make a statement next to or against pop-ups, merely providing guidelines how to use it without damaging the user experience. The sad part is that I couldn’t get to this point in the article at first, because the enormous pop-up pissed me off. They could have just suspend their pop-up ads for this particular post.

 

Do you know the hardest truth about pop-up? It converts the highest, and it irritates the highest as well.

– Abrar Mohi Shafee

 

I cannot argue with that.

 

Have you ever subscribed through pop-ups? Share your experience below.

 

 

 


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Veronika
Usability specialist at TACO Web Design Studio
Veronika is a usability specialist, copywriter, blogger and financial expert with more than 14 years of work history and broad experience. She currently serves as the General Manager at TACO Talking Colors Web Design Studio.
2 Comments
  • Haha..This was perfect..My own pop-up startled me once, but the conversions were good so I don’t mind gaining the wrath of readers :)

    October 8, 2015 at 2:15 pm

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