What exactly is on-page SEO?
There are certain professions using significant amounts of jargon that laymen or simply mortals cannot understand or at least guess what they mean. Web design is definitely one of those. Since I ended up in the business, I have been struggling to comprehend all the expressions and abbreviations coming my way. You are very well aware of that, because I document my learning path on this blog hoping to save you some time.
Internet related professions – like web design, development, inbound marketing and so on – particularly love to shorten words and create acronyms that I need a vocabulary for. Today’s phrase is ‘ON-PAGE SEO’.
Let’s start at the very beginning: SEO, alias Search Engine Optimization. The goal of this process is as simple as it gets: make the website visible and shown on the search result pages as high as possible. This can be done on the actual website itself via specified settings, hence on-page SEO, or by promoting your website through other web pages, i.e. off-page with link building, guest blogging or social media activities.
Naturally, there is a fancy definition on Wikipedia, but it is way too complicated for my non-IT brain, so I rather share with you a great, informal explanation, more like a metaphor about how on-page SEO actually looks like (thanks to my colleagues who keep patiently educate me).
On-page SEO for my fellow non-professionals
Optimizing a website for the search engines is like sewing. You have to turn the website inside out and make the stitches in the inner side. These stitches are invisible for the eyes and most people only see the final appearance. The only ‘one’ seeing and reading the website inside is the search engine robot, the so-called indexing robot that ranks your website.
How to look good in the search result pages:
- Climb higher and higher on the result pages with relevant keywords and content.
- Give all the information the robots will need to access your website.
- Make the important content seen by the robot.
- Make the images and titles readable for the search engines so they appear in the results.
What technically happens during on-page SEO is that the information which is unreadable for the engine robot (or as the techies say ‘bot’) will be changed into important messages by using textual and visual content optimization.
I believe that on-page SEO is where building a successful website starts. What’s the point of creating a stunning design and outstanding content, if the Google (or other search engine) bot cannot find it?
Here is how we do it: Check out On-Page SEO from TACO!