Why do I like flat design

Why do I like flat design?

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Flat design is at the peak of its popularity, everyone seems to be fond of it. Users and designers equally like it and prefer to use it. I do love it, too, but this wasn’t always the case.
 

To be frank, the first time I came across with flat design (about 2-3 years ago) I thought that it looked childish and lacked any style and design. I kept asking: Why on earth would anyone use icons looking like it was made by a 5-year old? I assumed that it would be only a temporal fashion like many others before and quickly fade away. Hasn’t happened yet and who knows when it will. Hopefully, not too soon.

 

But, what is flat design exactly? It`s a design style which is minimalist, clean, simple, using sharp edges and vivid color-combinations to increase visibility and understanding, and overall focuses on usability. It`s called flat since it barely (or not at all) uses shadows and textures to mimic 3D. It is literally flat. Make sense, right?

 

It all started with Microsoft. If you are interested in the history and evolution of flat design, I would definitely recommend this great article to read: The history of flat design: How efficiency and minimalism turned the digital world flat. It`s not a short one, but certainly says it all.

 

Flat design landing page

 

I started to take up with the idea of flat design when I actually interacted with it more and more. Slowly but surely, I have grown to love it and here are the reasons why:

 

1. Transparent, easy to see and understand.

 

Buttons are huge. I cannot miss them even if I want to. A big button in the middle of an empty area depicting an envelope is pretty self-explanatory, isn’t it? I don’t need to look for the contact details or for the email address with a magnifying glass.

 

2. Less distraction.

 

Websites with flat design usually apply open spaces which makes easier to concentrate on the function I am using or to focus the task in hand. There is no endless text explain about something I don’t care or flashing images, videos or even banners. I cannot stand when a website overwhelming me with many moving elements popping-up at the same time. It just causes me headache.

 

3. Less text, hence get down to business.

 

To have big open spaces, site owners have to cut back on talking. And I am so thankful for that. I no longer feel like at a car dealer desperately trying to find the bottom line of all the mumbo-jumbo. Less text, more essential, faster answer. Could you wish for more?

 

4. The first word comes to my mind when it comes to flat design is “honesty”.

 

Simplicity and cleanness successfully convey the message of honesty, giving the feeling that the website has nothing to hide. The big open spaces and limited text also strengthen the impression of honesty, since I don’t perceive that they try to talk me into something.

 

5. Many colors make it look fresh and modern.

 

Since the websites are not copy-heavy and the elements are big, there is room for playing around with colors without causing cluttered impression. Using more colors is, on the one hand, pleasing to the eye and on the other hand can express the message of “fresh and modern”. If the colors are chosen well, of course.

 

Check out some great examples in our portfolio.

 

Why do you like flat design? Share with me in the comment section.
 
 


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Veronika
Usability specialist at TACO Web Design Studio
Veronika is a usability specialist, copywriter, blogger and financial expert with more than 14 years of work history and broad experience. She currently serves as the General Manager at TACO Talking Colors Web Design Studio.
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